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Head of Marketing

Impactsearch Partners

This is a Full-time position in Atlanta, GA posted May 1, 2021.

Essential Duties and Responsibilities:Develop and implement the company’s comprehensive marketing strategy and plans to achieve the company’s desired market position and business goalsContinuously drive and enhance the company’s position as a recognized innovator and thought leader through industry analysts, press, publications, events, and social mediaBuild the company’s brand awareness and demand/lead generation engine to deliver significant pipeline and profitable revenue growthOwn the company’s corporate and product marketing collateral, content, and tools that enable the success of our direct sales and partner distribution channelsDevelop and manage user awareness, adoption, and engagement campaigns that support the usage of our services within our client digital experiences.Lead the design and implementation of the marketing communication strategy
– including corporate and product positioning and messaging, campaign development, industry and customer events, sales tools, and digital marketing road map and communication planDevelop, support, and amplify strategic positioning of the company and our executives and managers as thought leaders via integrated PR, industry analysts, event, and social media strategyWork closely with the sales department to align sales and marketing strategies that drive demand and lead generation programs through webinars, conferences, tradeshows, and account-based-marketing strategiesCollaborate with product teams to develop customer segmentation analysis and corresponding customer journey and value maps that support best-in-class sales tools, collateral, and playbooks that enable our field sales team and partner distribution channels to successfully sell our services.Source, curate, and develop compelling digital content for communication to audiences in multiple formats: presentations, video, web, social media, email, etc.Maintain brand standards and ensure compliance across all marketing and communications channelsDirect and support market research collection, analysis, and interpretation of market data, competitive intelligence, and trends tracking to develop short and long-term marketing strategiesOwn KPIs and success metrics that align with overall company growth objectivesRecruit, manage, coach, grow, and retain a high-performing marketing team of professionalsBuild strong long-term relationships with employees, internal stakeholders, clients, and partners; communicating and collaborating to drive results across Marketing, Sales, Product, Engineering, Operations, and Customer SuccessQualification Requirements:8-10 years of experience and proven track record of success as head of multi-disciplined marketing teamDemonstrated experience in the development of marketing strategies and principles, including customer segmentation, product positioning, and communication in B2B and B2C marketsMaster at crafting an inspirational narrative, messaging and positioning with financial technology products and services in a B2B2C ecosystemDemonstrable skills and a strong track record with cross-functional teamwork, strong leadership skills, and excellent communication and executive presentation skillsSolid experience with cloud software markets, SaaS business models, GTM efforts, product marketing development with a proven track record of successfully taking new products to marketDeep experience leveraging automated sales, marketing, and demand generation tools that facilitate highly productive lead generation teams (e.g.

Salesloft, ZoomInfo, Pardot, Salesforce)Demonstrated ability to tie business activities to success metrics that drive revenue, productivity, and other company goalsStrong people management skills with experience building and managing high performing multi-disciplined marketing teamsExperience working in the B2B2C SaaS market with a strong preference for experience working in fintech or banking marketsPassionate self-starter with an entrepreneurial mindset, sense of ownership and pride in your performance and its impact on company’s successAbility to thrive in a fast-paced growth staged team-focused culture and adapt to a changing environmentOutstanding interpersonal, communication, interpersonal, and leadership skills with the ability to manage/ influence others (both within and outside your own direct workgroup)Data-driven strategic mindset with excellent critical thinking and creative problem-solving skillsStrong time management, planning, organization, and facilitation skillsAbility to summarize complex issues simply and effectivelyAbility to think big and execute tacticallyTeam player excited about wearing multiple hats whenever neededEducation and Knowledge:Bachelor’s degree with a focus in Marketing or a related business or technology field, or equivalent combination of education and professional experience, requiredMBA or Master’s degree in Marketing preferred

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